How it all began
The idea for White Line Cleaning was born after one bad cleaning in my own home.
I booked a cleaning service and got nothing like what I expected. The work didn't match what we had agreed, the team wasn't willing to fix some of my remarks on the spot, and the communication itself left an unpleasant feeling.
That's when I thought:
“Why not build a company I would want to book a cleaning from myself?”
That's how White Line Cleaning began.
I wanted to create a service where an agreement stays an agreement, the price doesn't change at the last minute, the team knows its job, and clients can trust us with their space without a second thought.
My philosophy
We don't just clean square metres. We take responsibility for the space a person lives in.
To me, a home is much more than walls, furniture and floors. It's where a person's life happens.
That's why clients should be sure not only that everything will be clean after we leave. They should be sure of the people they open their door to.
Why I oversee everything myself
I didn't just start a company — I answer for its results.
I personally run the company's operations: the team, the bookings, how the work is organised and how well it's done.
Sometimes I come to a job myself to check the team's work. Not because I don't trust my people, but because I want to know first-hand that the client gets exactly the service I promised.
I'm quite demanding about details. If I see that the result can be better — we make it better.
Before White Line Cleaning
Before starting my own company, I spent several years working in service, management and team organisation. I've also successfully launched my own cleaning products in the EU and the US.
So White Line Cleaning isn't a random idea or a business I simply decided to try. I started it already knowing how good service works, how to build a team and what it really means to answer for the result.
I built White Line Cleaning on one principle:
“If I trusted you with my own home, would I be happy with the result?”
That's the question I ask myself every time we take on a new job.
